July 26, 2005

National Tour Kicks-Off With Official Unveiling July 26 at Universal City

MILWAUKEE, This summer Milwaukee's Best Light, the beer for America's poker table, is sponsoring the national tour of the World's Largest Poker Table, as part of the "WiseGuys on Texas Hold'Em" DVD premiere. The table, which will tour throughout the summer across the country, will be unveiled July 26 at the CityWalk in Universal City, Calif. It seats up to 10 players at a time and the public is welcome to play on a first-come first- serve basis.

The World's Largest Poker Table, along with the brand's sponsorship of the World Series of Poker currently airing on ESPN, offers the brand an opportunity to gain a broader national audience and consumer-base and gives consumers the chance to experience poker on a larger-than-life scale.

"Milwaukee's Best Light has made a commitment to bring beer drinkers a masculine light beer that tastes like beer," says Paul Verdu, senior brand manager, Milwaukee's Best Light. "In a similar manner, we're dedicated to bringing poker players and fans real excitement in the sport. The World Series of Poker and this tour of the World's Largest Poker Table is our way of doing just that."

The World's Largest Poker Table measures 30 feet long by 12 feet wide and includes the World's Largest Poker Chips at 12 inches in diameter and World's Largest Cards at 39 inches tall. The table is touring in conjunction with the DVD release of "WiseGuys on Texas Hold'Em," a two disc DVD set, available in stores Tuesday, July 26. The set features commentary and tips from Vincent Pastore, Frank Vincent and Vinny Vella from "The Sopranos."

   TOUR DATES/CITIES
   7/26 Los Angeles (Universal City)
   7/27 Las Vegas
   7/29 Phoenix
   7/31 Dallas
   8/2  St. Louis
   8/3  Chicago
   8/4  Detroit
   8/5  Cleveland
   8/8  Atlantic City
   8/9  New York City
   8/20 Milwaukee (The Big Brew Ha! -
        Miller Brewing Company 150th
        Anniversary)

About Miller Brewing Company
Milwaukee-based Miller Brewing Company is the oldest major brewer in America, celebrating its 150th anniversary in 2005. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's largest brewers. Miller's principal beer brands are Miller Lite, Miller Genuine Draft and Miller High Life. The company imports Pilsner Urquell, Peroni Nastro Azzurro and Foster's and has craft brews Leinenkugel's and Henry Weinhard's. Its portfolio of brands also includes Milwaukee's Best and Sharp's, a non-alcohol brew. Miller produces Icehouse from the Plank Road Brewery, a small division of Miller; Olde English 800; and Mickey's Malt Liquor. More information about Miller Brewing Company is available at the company's corporate web site, http://www.MillerBrewing.com .

Source: Miller Brewing Company