July 29, 2005

Sportech is pleased to announce that its subsidiary, littlewoodspoker.com, is the exclusive sponsor of the new ITV Celebrity show, All Star Poker Challenge.

The sponsorship extends to the show's related website ITV.com/poker.

The promotion includes programme idents at the start and end of each programme slot and exclusive links to the show's internet site. Littlewoodspoker.com will be promoted both on screen and through voice-overs at the end of each programme.

Additionally there will be betting and gaming content from a second Sportech brand, Littlewoods Game On. This can be found behind the interactive red button and is available to ITV viewers before, during and after the broadcast of the show.

The All Star Poker Challenge series is a televised poker tournament that is played through five qualifying rounds and a final on Sunday 31 July 2005. Starting this week, the show will be aired tonight commencing at 11.30 pm through to Sunday for an hour every night.

Sportech believes that this is a significant marketing opportunity for littlewoodspoker.com and one which strengthens the existing relationship between Sportech and ITV.

Roger Withers, acting managing director of Sportech, said: "The exciting development will promote littlewoodspoker.com to a wider audience. It also provides a practical demonstration of the strong relationship between ITV and Sportech and is a further step in providing integrated betting and gaming opportunities with ITV programming."

Contact
Sportech PLC
Roger Withers, Acting Managing Director
0151 288 3244
Peter Cuffe, Director of Interactive Media
Bell Pottinger Corporate & Financial
David Rydell / Emma Charlton
020 7861 3232

About Sportech PLC
Sportech PLC provides a variety of betting and gaming opportunities to over 1.7m customers through its betting and gaming brand, Littlewoods Gaming.

Drawing on over 80 years of experience, Littlewoods Gaming has developed a wide-ranging product portfolio, which includes football pools and football games, sports betting and on-line casino, poker and entertainment games. The company has an exclusive agreement with ITV to provide interactive digital content for ITVi.

Sportech is continually developing access to its gaming products through a network of channels including interactive television, the internet, mobile phones, telephone, post and a UK network of collectors who visit customers in their homes.

Sportech PLC is listed on the London Stock Exchange. For more information, visit www.sportech-plc.co.uk
LITTLEWOODS GAMING
Scott Richardson
015128843375

July 26, 2005

National Tour Kicks-Off With Official Unveiling July 26 at Universal City

MILWAUKEE, This summer Milwaukee's Best Light, the beer for America's poker table, is sponsoring the national tour of the World's Largest Poker Table, as part of the "WiseGuys on Texas Hold'Em" DVD premiere. The table, which will tour throughout the summer across the country, will be unveiled July 26 at the CityWalk in Universal City, Calif. It seats up to 10 players at a time and the public is welcome to play on a first-come first- serve basis.

The World's Largest Poker Table, along with the brand's sponsorship of the World Series of Poker currently airing on ESPN, offers the brand an opportunity to gain a broader national audience and consumer-base and gives consumers the chance to experience poker on a larger-than-life scale.

"Milwaukee's Best Light has made a commitment to bring beer drinkers a masculine light beer that tastes like beer," says Paul Verdu, senior brand manager, Milwaukee's Best Light. "In a similar manner, we're dedicated to bringing poker players and fans real excitement in the sport. The World Series of Poker and this tour of the World's Largest Poker Table is our way of doing just that."

The World's Largest Poker Table measures 30 feet long by 12 feet wide and includes the World's Largest Poker Chips at 12 inches in diameter and World's Largest Cards at 39 inches tall. The table is touring in conjunction with the DVD release of "WiseGuys on Texas Hold'Em," a two disc DVD set, available in stores Tuesday, July 26. The set features commentary and tips from Vincent Pastore, Frank Vincent and Vinny Vella from "The Sopranos."

   TOUR DATES/CITIES
   7/26 Los Angeles (Universal City)
   7/27 Las Vegas
   7/29 Phoenix
   7/31 Dallas
   8/2  St. Louis
   8/3  Chicago
   8/4  Detroit
   8/5  Cleveland
   8/8  Atlantic City
   8/9  New York City
   8/20 Milwaukee (The Big Brew Ha! -
        Miller Brewing Company 150th
        Anniversary)